Personalizing Your Lincoln Ownership Experience at Lincoln of Troy

Lincoln Black Label was designed to impress those with impeccable taste for fine art and culture. The collection allows clients to personally select from unique design themes and features that were inspired by the arts, fine food, travel, architecture, culture, and fashion. 

The Lincoln Black Label Lounge at Lincoln of Troy, in Troy, MI, was designed with those clients in mind, as an innovative way to enhance this journey. With great attention to detail, we have created a private space where you can explore the colors, textures, fabrics, and materials that are available through the exclusive program.

A Pleasurable Selection Experience

Think of it as a private fitting room. Explore the design themes at your leisure during a one-to-one consultation in our Lincoln Black Label Lounge. A carefully selected Lincoln Black Label model is also brought into the lounge for our clients to take a seat in while designing their own.

In the event that you are unable to visit the Lincoln Black Label Lounge at Lincoln of Troy, we can come to you with our mobile showroom of fabrics and theme availability.

Premium Materials Deserve Superior Service

In our lounge, you can feel the fine Venetian natural grained leathers, painstakingly selected for both softness and durability. Marvel at the rich textures of the exotic woods and leathers as you choose between themes for headliners, visors, and upper pillars.

The finishing touch is the on the outside of Lincoln Black Label models. The unique exterior finishes can show a variety of color variations, based on the angle of the light and how you view the vehicle, which is why we have created space in our lounge for our clients to sit in the actual model, as they are designing their own.  

Revel Audio System at Lincoln of Troy

Our friends at Harman International have installed a fully operative Revel Audio System in the Lincoln of Troy Lincoln Black Label Lounge. This system allows our clients to experience Revel like never before.

The Lincoln Motor Company is the exclusive automaker to offer Revel and Revel Ultima in their luxury lineup. This unique collaboration offers an elegant way to fuse the art of luxury with the science of sound.

You can only hear this in a Lincoln. Only in the Lincoln of Troy Lincoln Black Label Lounge can clients experience the pure, musical and faithful clarity Revel is able to create. Similar to an original performance, the superior quality and speaker positioning is sure to keep focus on every detail of a song to each passenger's ears.

The Luxury Car Buying Process Has Never Been This Satisfying

The Lincoln Black Label Lounge has been created to provide our customers at Lincoln of Troy with premier Lincoln customer service. From the unique interior and paint treatments, to the hassle-free buying experience where you are in control, to the amazing membership privileges, luxury vehicle ownership has been taken to a whole new level. 

Contact us today to set up a time to visit the Lincoln Black Label Lounge - or we can come to you!



Lincoln of Troy

1950 W Maple Rd
Directions Troy, MI 48084

  • Sales: (248) 643-6600
  • Service: (248) 643-6600
  • Parts: (248) 643-6600


  • Monday 8:30am-6pm
  • Tuesday 8:30am-6pm
  • Wednesday 8:30am-6pm
  • Thursday 8:30am-6pm
  • Friday 8:30am-6pm
  • Saturday Closed
  • Sunday Closed

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