Lincoln of Troy is grateful to you for your honorable service to our country and would like to salute those who serve. That's why we're proud to offer you and your families a First Responder Bonus Cash Offer.

Qualifying buyers will receive a $500 Bonus Cash when you purchase or lease a new Lincoln vehicle.


Eligible Occupations that qualify for the incentive:

911 Dispatchers:
  • 911 Dispatchers are now eligible! Purchase date of the vehicle must be on or after December 31, 2020.
  • Police Officer
  • Sheriff/Sheriff's Deputy
  • Correctional Officer
  • State Trooper
  • Federal Law Enforcement Officer (Example: Department of Public Safety, Central Intelligence Agency; please note that not all Federal Law Enforcement Officers qualify for the program.)
Fire Department:
  • Career Firefighter
  • Volunteer Firefighter
  • EMT
  • Paramedic


  • Prior to purchasing your vehicle, click here to register and be validated online.
  • Once verified, you will receive a certificate number that will be used to claim the program.
  • Bring the certificate number into Lincoln of Troy, and our Lincoln Product Specialists will be happy to assist you further.

First Responders Appreciation Cash (PGM#37868) is exclusively for active members of an eligible First Responder Association and their eligible household members. Available on the purchase or lease of an eligible new 2020/2021/2022 Lincoln vehicles. Not available on Lincoln Continental Coach Doors. May be used with other Lincoln public offers. Limit 5 purchases or leases. U.S. residents only. Contact your dealer for complete details and eligibility.