At Lincoln of Troy, located in Troy, MI, our Lincoln Product Specialists can assist qualifying First Responders in receiving up to $500 Bonus Cash when purchasing or leasing a new Lincoln vehicle.

Think of it as our way of saying "Thank You" to our Police, Fire, and EMT Heroes. 

Browse our current Lincoln inventory to find the Lincoln for you.

Eligible Customers:

  • Police Officer
  • Sheriff/Sheriff's Deputy
  • Correctional Officer
  • State Trooper
  • Federal Law Enforcement Officer (i.e. Customs, Homeland and Security, etc.)

Fire Department
  • Career Firefighter
  • Volunteer Firefighter

  • EMT
  • Paramedic
  • 911 Dispatcher

Eligible Vehicles:
  • 2018 Lincoln Continental
  • 2018-2019 Lincoln MKZ (Gas/Hybrid)
  • 2018-2019 Lincoln MKC
  • 2018-2019 Lincoln MKT
  • 2018 Lincoln MKX

To Enroll:
  • Prior to purchasing your vehicle, click here to register and be validated online.
  • Once verified, you will receive a certificate number that will be used to claim the program.
  • Bring the certificate number into Lincoln of Troy, and our Lincoln Product Specialists will be happy to assist you further.

For more details on the Lincoln First Responders Bonus Cash Program, speak with one of our Lincoln Product Specialists today by calling 248-643-6600.

Limit one Bonus Cash offer per vehicle purchased or lease. Occupations that do not qualify include, Registered Nurse, Ski Patrol-unless has EMT license, CERT Team Members (Community Emergency Response Team), VIPS (Volunteers in Police Service), Search and Rescue, and Emergency Management Volunteers. Final paid vehicles are not eligible. Other restrictions may apply. See Lincoln of Troy for details.


Lincoln of Troy

1950 W Maple Rd
Directions Troy, MI 48084

  • Sales: (248) 643-6600
  • Service: (248) 643-6600
  • Parts: (248) 643-6600


  • Monday 8:30AM - 9:00PM
  • Tuesday 8:30AM - 6:00PM
  • Wednesday 8:30AM - 6:00PM
  • Thursday 8:30AM - 9:00PM
  • Friday 8:30AM - 6:00PM
  • Saturday 9:00AM - 3:00PM
  • Sunday Closed

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